Mailchimp is aimed at small businesses focused on email marketing and audience campaigns. Its core offer includes Email campaigns, Audience management and Automation. A practical strength is established email-marketing workflow. Check pricing grows with audience and features before choosing it.
Who it suits
Small businesses focused on email marketing and audience campaigns
Cost and commercial model
Public plans or quote — check current price
Pricing basis: plan/service pricing.
Pricing varies by plan, usage, location, billing term or selected configuration.
VAT/tax note: Check provider.
Key capabilities
- Email campaigns
- Audience management
- Automation
- Landing pages
- Reporting
Comparison checkpoints
- Capability
- Email campaigns
- Capability
- Audience management
- Capability
- Automation
- Capability
- Landing pages
- Main watch-out
- Pricing grows with audience and features
Eligibility and commitment
Available to relevant UK business customers subject to the provider’s current eligibility and product terms.
Plan, order or contract terms vary by selected product.
Reasons to consider it
- Established email-marketing workflow
- Useful templates and automation
Limitations and checks
- Pricing grows with audience and features
- CRM depth is different from dedicated CRM platforms
Verification
BizDeck checked this offering on 2026-09-02. The provider still had a UK business-facing purchase, application, subscription, quotation or enquiry route at that point. Pricing and availability can change.
Key comparison facts
- Capability
- Email campaigns
- Capability
- Audience management
- Capability
- Automation
- Capability
- Landing pages
- Main watch-out
- Pricing grows with audience and features
Key capabilities
- Email campaigns
- Audience management
- Automation
- Landing pages
- Reporting
Cost & commercial terms
Public plans or quote — check current price
Pricing varies by plan, usage, location, billing term or selected configuration.
- Pricing basis
- plan/service pricing
- VAT/tax note
- Check provider
- Commitment
- Plan, order or contract terms vary by selected product.
- Eligibility
- Available to relevant UK business customers subject to the provider’s current eligibility and product terms.
- How to obtain
- subscribe
Price checked 2 Sep 2026. Check current provider price/terms →
Pros and limitations
Reasons to consider it
- Established email-marketing workflow
- Useful templates and automation
Things to check
- Pricing grows with audience and features
- CRM depth is different from dedicated CRM platforms
Questions to ask before choosing
- How well does Mailchimp fit your actual channel fit?
- What will the total cost be once you account for contact/audience limits?
- What should you understand about reporting and automation before committing?
- Which important capabilities are included as standard and which require an add-on or higher plan?
- How easy would it be to switch, export your data or change supplier later?
Verification
BizDeck checked this as a current UK business-facing offering on 2 September 2026. Provider terms can change after review.
Compare Mailchimp
Users also explored these products
Marketing & Growth
Canva
Best for: Small teams producing everyday marketing creative
Canva is aimed at small teams producing everyday marketing creative. Its core offer includes Design templates, Brand kit options and Social content. A practical strength is fast production of everyday…
- Design templates
- Brand kit options
- Social content
Marketing & Growth
Google Business Profile
Best for: Local businesses that need to be visible in Google Search and Maps
Google Business Profile is aimed at local businesses that need to be visible in Google Search and Maps. Its core offer includes Business details, Map presence and Reviews. A practical…
- Business details
- Map presence
- Reviews
Marketing & Growth
HubSpot
Best for: Businesses wanting CRM-led marketing and sales tools
HubSpot is aimed at businesses wanting CRM-led marketing and sales tools. Its core offer includes CRM, Email marketing and Forms. A practical strength is strong connected CRM ecosystem. Check costs…
- CRM
- Email marketing
- Forms
Learn more about Marketing & Growth
A simple local-business marketing plan
Build a manageable plan around the places customers actually discover and evaluate your business.
Read guide →Choosing a business name: practical checks before you commit
A simple set of checks before you invest in a name, domain, signage or marketing.
Read guide →Google Business Profile for local businesses
A practical checklist for presenting a local business consistently and giving customers useful information.
Read guide →How to choose a website platform for your business
Choose a website platform around what the site must actually do: generate enquiries, take bookings, sell products or build trust.
Read guide →