Verified head-to-head comparison
Mailchimp vs HubSpot
Compare suitability, cost model, commitment, eligibility, capabilities and limitations using the same verified product data.
| Comparison | Mailchimp | HubSpot |
|---|---|---|
| Best for | Small businesses focused on email marketing and audience campaigns | Businesses wanting CRM-led marketing and sales tools |
| Cost | Public plans or quote — check current price | Public plans or quote — check current price |
| Pricing basis | plan/service pricing | plan/service pricing |
| Commitment | Plan, order or contract terms vary by selected product. | Plan, order or contract terms vary by selected product. |
| Eligibility | Available to relevant UK business customers subject to the provider’s current eligibility and product terms. | Available to relevant UK business customers subject to the provider’s current eligibility and product terms. |
| Key capabilities | Email campaigns · Audience management · Automation · Landing pages · Reporting | CRM · Email marketing · Forms · Automation · Sales pipeline |
| Reasons to consider | Established email-marketing workflow · Useful templates and automation | Strong connected CRM ecosystem · Useful free entry points |
| Things to check | Pricing grows with audience and features · CRM depth is different from dedicated CRM platforms | Costs can rise with contacts and advanced hubs · Can be excessive for simple marketing needs |
| Verified | 2026-09-02 | 2026-09-02 |
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