Google Business Profile is aimed at local businesses that need to be visible in Google Search and Maps. Its core offer includes Business details, Map presence and Reviews. A practical strength is important local-discovery channel. Check eligibility and verification rules apply before choosing it.
Who it suits
Local businesses that need to be visible in Google Search and Maps
Cost and commercial model
£0
Pricing basis: business listing.
Google Business Profile is free to create and manage. Optional advertising or third-party services are separate costs.
VAT/tax note: Free service.
Key capabilities
- Business details
- Map presence
- Reviews
- Photos
- Posts and updates
Comparison checkpoints
- Capability
- Business details
- Capability
- Map presence
- Capability
- Reviews
- Capability
- Photos
- Main watch-out
- Eligibility and verification rules apply
Eligibility and commitment
Available to relevant UK business customers subject to the provider’s current eligibility and product terms.
No paid subscription required
Reasons to consider it
- Important local-discovery channel
- No subscription fee for the profile itself
Limitations and checks
- Eligibility and verification rules apply
- It is not a complete marketing strategy
Verification
BizDeck checked this offering on 2026-09-02. The provider still had a UK business-facing purchase, application, subscription, quotation or enquiry route at that point. Pricing and availability can change.
Key comparison facts
- Capability
- Business details
- Capability
- Map presence
- Capability
- Reviews
- Capability
- Photos
- Main watch-out
- Eligibility and verification rules apply
Key capabilities
- Business details
- Map presence
- Reviews
- Photos
- Posts and updates
Cost & commercial terms
£0
Google Business Profile is free to create and manage. Optional advertising or third-party services are separate costs.
- Pricing basis
- business listing
- VAT/tax note
- Free service
- Commitment
- No paid subscription required
- Eligibility
- Available to relevant UK business customers subject to the provider’s current eligibility and product terms.
- How to obtain
- subscribe
Price checked 2 Sep 2026. Check current provider price/terms →
Pros and limitations
Reasons to consider it
- Important local-discovery channel
- No subscription fee for the profile itself
Things to check
- Eligibility and verification rules apply
- It is not a complete marketing strategy
Questions to ask before choosing
- How well does Google Business Profile fit your actual channel fit?
- What will the total cost be once you account for contact/audience limits?
- What should you understand about reporting and automation before committing?
- Which important capabilities are included as standard and which require an add-on or higher plan?
- How easy would it be to switch, export your data or change supplier later?
Verification
BizDeck checked this as a current UK business-facing offering on 2 September 2026. Provider terms can change after review.
Compare Google Business Profile
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