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Marketing & Growth

Compare CRM, email, design and customer-acquisition tools.

4 products to explore✓ Reviews for every product✓ Clear comparison criteria
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Compare Marketing & Growth

Review the full list first, then open any product for a detailed explainer and alternatives.

Marketing & Growth

Canva

Free; Business £180/person/yearVerified 2 Sep 2026

Best for: Small teams producing everyday marketing creative

Canva is aimed at small teams producing everyday marketing creative. Its core offer includes Design templates, Brand kit options and Social content. A practical strength is fast production of everyday…

  • Design templates
  • Brand kit options
  • Social content
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Marketing & Growth

Google Business Profile

£0Verified 2 Sep 2026

Best for: Local businesses that need to be visible in Google Search and Maps

Google Business Profile is aimed at local businesses that need to be visible in Google Search and Maps. Its core offer includes Business details, Map presence and Reviews. A practical…

  • Business details
  • Map presence
  • Reviews
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Marketing & Growth

HubSpot

Public plans or quote — check current priceVerified 2 Sep 2026

Best for: Businesses wanting CRM-led marketing and sales tools

HubSpot is aimed at businesses wanting CRM-led marketing and sales tools. Its core offer includes CRM, Email marketing and Forms. A practical strength is strong connected CRM ecosystem. Check costs…

  • CRM
  • Email marketing
  • Forms
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Marketing & Growth

Mailchimp

Public plans or quote — check current priceVerified 2 Sep 2026

Best for: Small businesses focused on email marketing and audience campaigns

Mailchimp is aimed at small businesses focused on email marketing and audience campaigns. Its core offer includes Email campaigns, Audience management and Automation. A practical strength is established email-marketing workflow.…

  • Email campaigns
  • Audience management
  • Automation
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ProductBest forCostBasis / commitmentUseful comparison facts
Canva
Small teams producing everyday marketing creativeFree; Business £180/person/yearannual design/collaboration subscription · Annual price shown; monthly billing also availableDesign templates · Brand kit options · Social contentFull details
Google Business Profile
Local businesses that need to be visible in Google Search and Maps£0business listing · No paid subscription requiredBusiness details · Map presence · ReviewsFull details
HubSpot
Businesses wanting CRM-led marketing and sales toolsPublic plans or quote — check current priceplan/service pricing · Plan, order or contract terms vary by selected product.CRM · Email marketing · FormsFull details
Mailchimp
Small businesses focused on email marketing and audience campaignsPublic plans or quote — check current priceplan/service pricing · Plan, order or contract terms vary by selected product.Email campaigns · Audience management · AutomationFull details

What to compare

  • Lead capture
  • Email and automation
  • CRM integration
  • Reporting and attribution
  • Creative workflow
  • Team access
  • Data portability

How to choose

  • Define the job this service needs to do in your business before comparing brands.
  • Compare the total likely cost for your usage, not only the headline or introductory price.
  • Check contract length, cancellation or switching terms, support and any limits that could affect day-to-day use.
  • Prioritise the capabilities that remove real admin or risk for your business; ignore features you are unlikely to use.
  • Re-check current provider terms before committing because plans, eligibility and pricing can change.

Common mistakes

  • Choosing on price before confirming the product fits the way the business works.
  • Buying more functionality than the business currently needs.
  • Ignoring switching, renewal or exit terms.
  • Failing to check integrations with systems already used by the business.

Frequently asked questions

How should I shortlist options?

Start with the buying criteria on this page, remove products that fail a must-have requirement, then compare the remaining options side by side.

Should I choose the cheapest option?

Not automatically. A lower headline price can be poor value if important features, support or usage allowances are missing.

How often should I review this service?

Review it when your business changes materially and before a renewal, price change or contract commitment.

Learn before choosing

Helpful guides linked to this service

Learn · Marketing & Sales

A simple local-business marketing plan

Build a manageable plan around the places customers actually discover and evaluate your business.

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Learn · Starting a Business

Choosing a business name: practical checks before you commit

A simple set of checks before you invest in a name, domain, signage or marketing.

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Learn · Marketing & Sales

Google Business Profile for local businesses

A practical checklist for presenting a local business consistently and giving customers useful information.

Read guide →
Learn · Marketing & Sales

How to choose a website platform for your business

Choose a website platform around what the site must actually do: generate enquiries, take bookings, sell products or build trust.

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Learn · Marketing & Sales

What actually affects the cost of a business website?

Understand the work behind a website quote so you can compare proposals on the same basis.

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