1. Define the job
We start with the business outcome, user, workflow, volume and constraints. This helps separate genuine suitability from broad marketing claims.
2. Compare consistent criteria
Criteria vary by category but normally include capabilities, eligibility, total cost, support, integrations, restrictions, implementation and exit. Location is used only where it can materially affect availability or delivery.
3. Separate evidence from gaps
Verified facts and current commercial destinations are treated differently from items still awaiting evidence. Thin or unverified routes can be held out of search rather than padded with invented claims.
4. Consider business fit
Business type, stage, people, premises and workflow can change which criteria matter most. Build My BizDeck uses those inputs to choose relevant categories, not to make regulated personal recommendations.
5. Review and correct
Dates and evidence notes are recorded where appropriate. Providers and readers can submit corrections. Material facts should be rechecked before a purchase decision.