Compare CRM systems for leads, contacts, follow-ups, pipelines and customer relationships.
Review the full list first, then open any product for a detailed explainer and alternatives.
CRM & Sales Software
Best for: UK SMEs wanting straightforward contact and pipeline management
Capsule CRM is aimed at uK SMEs wanting straightforward contact and pipeline management. Its core offer includes Contacts, Pipeline and Tasks. A practical strength is credible option in this service…
CRM & Sales Software
Best for: Teams wanting CRM with built-in sales engagement tools
Freshsales is aimed at teams wanting CRM with built-in sales engagement tools. Its core offer includes CRM, Email and Automation. A practical strength is credible option in this service category.…
CRM & Sales Software
Best for: Small businesses wanting an accessible CRM ecosystem
HubSpot CRM is aimed at small businesses wanting an accessible CRM ecosystem. Its core offer includes Contacts, Pipeline and Marketing integration. A practical strength is credible option in this service…
CRM & Sales Software
Best for: Sales-led teams wanting visual pipeline management
Pipedrive is aimed at sales-led teams wanting visual pipeline management. Its core offer includes Sales pipeline, Activities and Automation. A practical strength is credible option in this service category. Check…
CRM & Sales Software
Best for: Growing firms wanting a route into Salesforce
Salesforce Starter is aimed at growing firms wanting a route into Salesforce. Its core offer includes CRM, Sales tools and Scalability. A practical strength is credible option in this service…
CRM & Sales Software
Best for: SMEs wanting configurable CRM at broad price points
Zoho CRM is aimed at sMEs wanting configurable CRM at broad price points. Its core offer includes Pipeline, Automation and Analytics. A practical strength is credible option in this service…
| Product | Best for | Cost | Basis / commitment | Useful comparison facts | |
|---|---|---|---|---|---|
| UK SMEs wanting straightforward contact and pipeline management | Public plans or quote — check current price | plan/service pricing · Plan, order or contract terms vary by selected product. | Contacts · Pipeline · Tasks | Full details | |
| Teams wanting CRM with built-in sales engagement tools | Public plans or quote — check current price | plan/service pricing · Plan, order or contract terms vary by selected product. | CRM · Email · Automation | Full details | |
| Small businesses wanting an accessible CRM ecosystem | Public plans or quote — check current price | plan/service pricing · Plan, order or contract terms vary by selected product. | Contacts · Pipeline · Marketing integration | Full details | |
| Sales-led teams wanting visual pipeline management | Public plans or quote — check current price | plan/service pricing · Plan, order or contract terms vary by selected product. | Sales pipeline · Activities · Automation | Full details | |
| Growing firms wanting a route into Salesforce | Starter £20/user/month | per-user CRM subscription · Monthly or annual options by edition | CRM · Sales tools · Scalability | Full details | |
| SMEs wanting configurable CRM at broad price points | Public plans or quote — check current price | plan/service pricing · Plan, order or contract terms vary by selected product. | Pipeline · Automation · Analytics | Full details |
Remove any option that fails a must-have requirement, then compare the remaining providers on total cost, capability, support and flexibility.
Not necessarily. Value depends on what is included, the limits that apply and the cost of missing functionality.
Before renewal and whenever the size, risk profile or working practices of the business change materially.